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Senior Associate, Marketing Technology

**Business Title:** Senior Associate, Marketing Technology

**Requisition Number:** 58359 - 39

**Function:** Advisory

**Area of Interest:**

**State:** MA

**City:** Boston

**Description:**

Historically, the travel requirement for this position has ranged from 80-100%. The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities, and guidance from a number of infectious disease experts. For now, all KPMG business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. At some point in the future and with the safety of people as the critical factor, the travel requirement will likely increase, possibly to previous levels, but KPMG is committed to balancing client requirements with new delivery capabilities.

The KPMG Advisory practice is currently our fastest growing practice. We are seeing tremendous client demand, and looking forward we don't anticipate that slowing down. In this ever-changing market environment, our professionals must be adaptable and thrive in a collaborative, team-driven culture. At KPMG, our people are our number one priority. With a wealth of learning and career development opportunities, a world-class training facility and leading market tools, we make sure our people continue to grow both professionally and personally. If you're looking for a firm with a strong team connection where you can be your whole self, have an impact, advance your skills, deepen your experiences, and have the flexibility and access to constantly find new areas of inspiration and expand your capabilities, then consider a career in Advisory.

KPMG is currently seeking a Sr Associate in Customer & Operations for our Consulting practice.

Responsibilities:

+ Manage workstreams associated with Marketing Automation / Campaign Management implementations and migrations (Acoustic Campaign, HubSpot, Unica/HCL, Salesforce Marketing Cloud, Adobe Campaign, Marketo)

+ Solution configuration requirements collection: Users, Data Config, Migration, Integration

+ Scope and estimate implementation and migration efforts: solution config, campaign build, campaign testing, IP warming, training of end users

+ Exhibit a clear understanding of typical customer data flows and structures and how they are used to drive engagement and marketing efforts

+ Participate in client engagements that focus on the evaluation of client technology capabilities to determine gaps in enabling the client strategic vision, specifically in areas of: Campaign Management, Email Marketing, Direct Marketing, Customer Engagement, Customer Personalization

+ Collaborate with highly skilled KPMG and client work teams throughout the project lifecycle and help ensure timely execution of project deliverables meets expected standards, mentor more junior team members to enable career development

Qualifications:

+ Minimum four years of recent management consulting experience and project delivery with a minimum of two years of experience leading teams, experience with Agile Methodology a plus

+ Bachelor's degree in a related field from an accredited college/university

+ Management consulting experience is required with previous experience with campaign management or marketing automation solutions: Acoustic Campaign, HubSpot, Unica/HCL, Salesforce Marketing Cloud, Adobe Campaign, Marketo

+ Strong understanding of modern marketing processes and technology capabilities around the following areas: Marketing Workflow, Reviews & Approvals, Customer Segmentation & Targeting, Lead Management and Engagement, Personalization & Customer Experience, Customer Data Management

+ Excellent written and verbal communication, facilitation and presentation skills

+ Ability to travel as needed, may be between 80-100%

+ Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

**GL:** 5

**GF:** 15292