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Why Every Company Needs to Build Their Brand
The landscape for recruitment today is difficult. A robust economy coupled with an aging workforce that is retiring is making competition for candidates immense. Furthermore with STEM related occupations realizing the greatest gains - they also present the greatest challenges. So the question quickly becomes "What sets us apart from our competitors?"
Your brand needs to communicate everything it can about the culture, the office / production enviornment, what opportunities there are to succeed and what life looks like for them once they're hired.