Marketing Enablement Program Manager

Charlotte, North Carolina;Pennington, New Jersey; Boston, Massachusetts; Newark, Delaware

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**Bank of America employees are required to meet all** **posting eligibility requirements** **prior to applying for any new position.**

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**Bank of America employees are required to meet all** **posting eligibility requirements** **prior to applying for any new position.**

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**Job Description:**

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

**Job Description:**

This job is responsible for supporting marketing programs and initiatives, owning the delivery of primary components for medium to large products and processes. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, and may own or support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include interacting with key business partners and leveraging expertise and technical acumen to define and deliver solutions for moderate business problems.

Support the execution of initiatives that improve content visibility across search engines and AI-powered experiences. Working closely with creative leads, this role helps ensure digital experiences are built, maintained, and published in ways that maximize discoverability while leveraging Adobe Experience Manager (AEM) platform capabilities and standards. This individual will develop expertise in AEM components, publishing processes, content architecture, and AI/LLM visibility requirements while partnering with Marketing, Technology, SEO, and agency teams to support day-to-day operations and enhancement efforts.

**Key Responsibilities:**

+ Support initiatives focused on improving AI/LLM discoverability and digital content visibility.

+ Help ensure AEM pages are authored, structured, and published in ways that support search engine and AI platform consumption.

+ Develop expertise in AEM components, templates, metadata, structured content, and page architecture.

+ Partner with stakeholders to gather, document, and review business and platform requirements.

+ Collaborate with Technology and agency teams through development, testing, implementation, and publishing activities.

+ Participate in UAT and support validation of platform solutions.

+ Manage global content elements and shared platform capabilities across marketing experiences.

+ Coordinate publishing requests and serve as a key liaison between marketing teams and publishing partners.

+ Identify opportunities to improve content discoverability, platform effectiveness, and user experience.

+ Build strong relationships with Marketing, Technology, SEO, and agency partners to support successful execution.

**Required Qualifications:**

+ 4+ years of marketing campaign management or project management experience

+ Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment

+ Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills

+ Understands the importance of corporate standards, procedures, and approval processes

+ Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance

+ Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly

+ Excellent oral and written communication skills

+ Proficient in MS Office Product Suite (Word, Excel, PPT)

+ Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytic

**Desired Qualifications:**

+ Financial services experience

+ Presenting to groups of all levels

**Skills:**

+ Adaptability

+ Collaboration

+ Problem Solving

+ Product Marketing and Branding

+ Project Management

+ Active Listening

+ Attention to Detail

+ Oral Communications

+ Prioritization

+ Solution Delivery Process

+ Analytical Thinking

+ Business Acumen

+ Digital Marketing

+ User Experience Design

+ Written Communications

**Minimum Education Requirement:** High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

**Shift:**

1st shift (United States of America)

**Hours Per Week:**

Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.

View your "Know your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12.pdf) " poster.

View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notic...) .

Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy (“Policy”) establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank’s required accommodation request process before your first day of work.

This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.

Investment products offered through MLPF&S and insurance and annuity products offered through MLLA:

**Are Not FDIC Insured** **Are Not Bank Guaranteed** **May Lose Value**

**Are Not Deposits** **Are Not Insured by Any Federal Government Agency** **Are not a condition to Any Banking Service or Activity**

Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) makes available certain investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation (“BofA Corp.”). MLPF&S is a registered broker-dealer, registered investment adviser, **Member SIPC** and a wholly owned subsidiary of BofA Corp. Insurance and annuity products are offered through Merrill Lynch Life Agency Inc., a licensed insurance agency and wholly owned subsidiary of Bank of America Corporation.

Trust, fiduciary and investment management services are provided by Bank of America, N.A., Member FDIC and wholly owned subsidiary of Bank of America Corporation (“BofA Corp.”).

Bank of America Private Bank is a division of Bank of America, N.A.

Banking products are provided by Bank of America, N.A. and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation.