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Program Manager, Media Strategy and Operations

Summary

Responsible for leading, creating and distributing content such as media pitches, scientific research, press releases, patient and community stories, and social media updates. Assists with media monitoring, and ensures all communications adheres to institutional guidelines and priorities. Performs administrative tasks, updates the news-focused organization website and provides communications support during institutional emergencies/a crisis. Lead and maintain relationships with internal stakeholders for information sharing and to identify promotional opportunities. Interact with and represent JHM to news media, the public, and internal groups. Facilitates crisis communication, content creation, and maintaining the organization brand reputation across various platforms. Leads news media strategies, website content, and community outreach programs. Leads a communication team, coordinates communications campaigns, and ensures compliance with institutional and healthcare regulations.

Essential Functions

Develops and implements communication strategies to support the organization goals and objectives.

Handles communication efforts to ensure the public is informed and engaged.

Creates and handles the production of quality content for various communication channels.

Plans and coordinates press conferences and media escorts.

Leads the review and approval of development/fundraising communications.

Identifies and develops new vehicles to tell engaging stories and shares best practices with the public, media and entire community and to build relationships.

Monitors and analyzes developments and issues in health systems to ensure they are appropriately addressed and articulated.

Leads and mentors the communication team, providing guidance and support.

Ensures all communication efforts comply with relevant regulations and standards.

Qualifications

Bachelor's Degree in communications, marketing, public relations, or a related field (Required)

One year of relevant education may be substituted for one year of required work experience, or one year of relevant professional-level work experience may be substituted for one year of required education.

Minimum of 7 Years of Experience in communications or a related field (Required)

Healthcare experience required

News Media experience required

Management experience is preferred

Salary Range: $49.01/hour - $78.43/hour. Compensation will be commensurate with equity and experience for roles of similar scope and responsibility.

The Hospital reserves the right to modify employee schedules as needed.

We are committed to creating a welcoming and inclusive environment, where we embrace and celebrate our differences, where all employees feel valued, contribute to our mission of serving the community, and engage in equitable healthcare delivery and workforce practices.

Johns Hopkins Health System and its affiliates are drug-free workplace employers.


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