Remote United States
The application window is expected to close on 11/28/25
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Meet the Team
Cisco Security & Infrastructure seeks a Product Marketing Manager with deep technical expertise, marketing insights and phenomenal storytelling skills in virtualization and containerization platforms to drive go-to-market strategy for next-generation multicloud infrastructure solutions that bridge traditional and modern application environments. We’re global, adaptable, diverse and our portfolio is as extensive as it is groundbreaking. Join an enterprise security and infrastructure leader with a start-up culture, committed to driving innovation and impact.
Your Impact
You'll be the critical bridge between engineering innovation and market success, translating complex infrastructure capabilities into compelling value propositions. This role demands someone who can engage with enterprise architects on technical transformation challenges while crafting strategic narratives that resonate with C-level executives facing infrastructure modernization decisions. You are primarily responsible for external-facing activities ensuring your product’s market success and understanding key industry trends and your customers’ struggles. You will work closely with sales, campaigns, and customer success teams to ensure your product positioning resonates with target customers, driving product visibility, adoption, and overall success.
Key Responsibilities:
* Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy for hybrid infrastructure solutions, identifying adoption patterns, use cases, target markets and customer segments operating across virtualized and containerized environments
* Customer-Centric Product Evolution: Engage directly with early adopters and design partners to understand infrastructure pain points, application dependencies, and operational requirements. Transform these insights into product requirements and positioning that addresses real-world hybrid cloud scenarios
* Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Infrastructure and Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
* Enable Sales and Partners: Develop content for collateral, product training, and other resources for direct sales teams and partner organizations. Engage directly with sales and customers to understand changing needs. Attend industry events. Serve as subject matter expert.
* Conduct Market Research: Continuously analyze the market and customer feedback to identify emerging trends, opportunities, and threats. Conduct meticulous competitive analysis to ensure the product is positioned successfully.
* Influence Partners, including Executives: Use excellent communication skills for effective engagement. Demonstrate your strong analytical and problem-solving skills with a data-driven mentality to make product and marketing recommendations. Define and monitor metrics to assess GTM success.
Minimum Qualifications:
* 10+ years in enterprise infrastructure/platform technology with at least 5 years in product marketing or technical product management
* Bachelor's degree in computer science, engineering, or equivalent technical experience
* Hands-on experience with both VMware vSphere/ESXi and Kubernetes/OpenShift environments
* Proven track record working with enterprise customers on infrastructure modernization initiatives
* Deep understanding of application architectures, infrastructure dependencies, and platform integration challenges
Preferred Qualifications:
* Direct experience with infrastructure transformation and application modernization projects
* Knowledge of specific technologies: vMotion, Storage vMotion, Kubernetes operators, Helm charts, persistent volumes, and CNI plugins
* Understanding of enterprise concerns: compliance, data gravity, licensing optimization, and TCO modeling
* Experience with related technologies: Tanzu, Anthos, AWS Outposts, Azure Arc
* Experience presenting to business and technical audiences at conferences like KubeCon, VMworld, or Red Hat Summit
* Experience speaking publicly to an executive-level audience
* Product marketing experience
* MBA
* Strong project execution skills, attention to detail, and a risk-mitigation mentality
* Self-motivation and partnership a strive to find new and innovative solutions
* Excellent analytical, problem-solving, and reporting skills in customer-facing roles
* Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
* Collaboration with internal and external partners
Critical Success Factors:
* Anticipate customer objections around platform compatibility, performance considerations, and operational complexity
* Build trust with skeptical infrastructure teams who've experienced failed transformation initiatives
* Create compelling business cases that justify infrastructure investments
* Navigate complex enterprise procurement cycles with multiple stakeholders
* Balance technical accuracy with accessible storytelling
The ideal candidate thinks like an architect, communicates like a strategist, and executes like an entrepreneur. You should be equally comfortable discussing technical issues with an SRE team or presenting TCO analysis to a CFO.
**Why Cisco?**
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
**Message to applicants applying to work in the U.S. and/or Canada:**
The starting salary range posted for this position is $196,000.00 to $247,000.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
+ 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
+ 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
+ Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
+ Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
+ 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
+ Additional paid time away may be requested to deal with critical or emergency issues for family members
+ Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
+ .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
+ 1.5% of incentive target for each 1% of attainment between 50% and 75%;
+ 1% of incentive target for each 1% of attainment between 75% and 100%; and
+ Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$196,000.00 - $284,100.00
Non-Metro New York state & Washington state:
$174,000.00 - $252,100.00
* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.