Gerald Erickson

  • Executive Leader
  • Florida, United States
  • Nov 07, 2017
Full time Retail / Wholesale

Personal Summary

Seasoned, solutions-focused, and dedicated professional, with extensive experience in business operations; organizational management and development; as well as successful company turnaround.
Successful in achieving continuous profits by implementing efficient plans and analyzing business practice. Adept at establishing new workforce, identifying process efficiency tactics, and building partnerships. Effective at generating sound decisions and effective solutions to drive organizational growth. Expert at resolving problems within fast-paced and challenging environments.

Work Experience

President, Tom Thumb
Apr 2017 - Kroger Family of Companies

Render oversight to the entire operations of 117 Tom Thumb stores in four states, consisting of programs and services provided by the company
Serve as the company’s role model, exhibiting the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety of others
Manage Tom Thumb Food Stores that generates $700M in sales while overseeing 1,550 employees,
Assume full responsibility for the $8M capital budget while ensuring adherence of all real estate development and construction projects to deadlines and timetables
Guarantee the commitment of all company employees, suppliers, and customers to quality and service
Conduct proactive promotion of the company and its activities through establishment and maintenance of relationships with customers, suppliers, and organizations important to the company and its growth potential
Maintained the business’ competitive position with equitable distribution of resources to employees and stockholders
Directly lead and mentor direct reports in accomplishing their tasks, which involve completing performance reviews and providing feedback
Career Highlights:
Successfully achieved the highest associate engagement Metric for all of Kroger divisions
Led the execution of strategic joint planning process while maintaining direct collaboration with direct reports to remove existing barriers that hindered goal achievement
Obtained the highest customer satisfaction score among all Kroger divisions per smg360® reporting by exhibiting outstanding customer service
Improved processes, systems, and practices by defining measurable goals while providing means and resources to achieve goals
Maximized sales and profitability by leading the operations of departments on policies, programs, and initiatives
Played an instrumental role in developing the Fresh Eats QSR model at Tom Thumb

Director of Merchandising, C-Stores Corporate
Jul 2016 - Mar 2017 Kroger Family of Companies

Oversaw the merchandising and marketing for the 8th largest convenience store chain in the United States.
Supervised 784 locations within 18 states, responsible for managing 1.4B worth of merchandise sales while guiding 15 associates, including the Food Service Culinary Team, promotional planning, and advertising
Managed the food service and perishable categories which generated over $200M in annual sales
Initiated the negotiation of consolidated merchandising contracts for all Kroger convenience stores
Career Highlights:
Enhanced the company initiatives and marketing plans’ implementation by forming and maintaining excellent relationship with the Store Operations Team
Drove brand awareness across all markets through expert management of advertising vehicles while controlling $15M advertising budget to generate effective marketing strategy, weekly ad flyers, social media/digital, and loyalty/rewards

Vice President of Merchandising, Loaf N Jug
Jul 2014 - Jul 2016 Kroger Family of Companies

Provided oversight to 171 stores within Colorado, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, and Wyoming
Fulfilled the negotiation, attainment, and implementation of supplier agreements; as well as creation of store sets, planograms, and product merchandising programs
Career Highlights:
Earned commendation for achieving the title as Division of the Year by The Kroger Co.
Attained the highest earnings before interest, tax, depreciation and amortization (EBITDA) in the company’s history for two consecutive years
Launched new store products, programs, promotions, and everyday pricing strategies in compliance with the corporate marketing initiatives
Developed and executed companywide advertising program with media outlets as well as deployed an integrated strategic marketing and communications plan to drive the Loaf ‘N Jug’s brand identity; promote awareness of its products; and enhance the visibility of its programs across various platforms
Worked as part of the General Merchandise and Packaged Beverage Team in handling the C-store shared contracts for non-perishable projects, responsible for negotiating contracts for five convenience store divisions
Achieved $581K in general merchandise savings and $566K in packaged beverage savings for 2015.


Master of Business Administration in Management
- Jan 2007 Colorado Technical University
Master of Science in Management, with Concentration in Management Information Systems
- Jan 2001 Colorado Technical University
Bachelor of Science in Biology, Minor in Chemistry
- Feb 1995 Colorado Technical University