Strategic thinker with strong analytical and data visualization skills accustomed to working in a fast-paced professional environment. Seasoned manager with focus on team building, continuous improvement, workflow design, and process management. Extensive experience developing and executing strategic communication plans, building relationships, and excelling in complex and matrixed organizations.
Direct and manage the application process for all programs, including maintaining the online application system, guaranteeing program alignment with consistent application review process, and compliance with program-specific admissions rubrics and guidelines.
Manage and provide direction to a team of 9-13 admissions officers and administrative assistants including temporary employees.
Play a lead role within a working group tasked to project manage the acquisition of a new Customer Relationship Management (CRM) tool including initial requirements gathering through implementation and staff training.
Regularly engage with program directors, advisors, and marketing staff throughout the admissions cycle to discuss the applicant pool and application pipeline.
Interface with program directors and other key stakeholders bi-annually to discuss and review admissions rubrics, application requirements, and program objectives.
Keenly evaluate complex workflows and provide sound recommendations to the senior staff regarding process improvement initiatives.
Provide critical reporting and analysis to relevant stakeholders throughout the admissions process.
Oversee multiple application systems and databases, ensuring the accuracy and integrity of data.
Create and maintain quality communications throughout the prospect and application life cycles.
Developed weekly pipeline report which was adopted school-wide and contributed to increased communication across departments.
Significantly enhanced application process for special population which resulted in reducing staff’s processing time by 75%.
Took part in the collection, analysis, and reporting of admissions statistics throughout the admissions cycle.
Expertly designed and implemented quality admissions and early stage enrollment communications for regular campaigns and ad hoc messaging used to boost interest.
Directed a team of four to six admissions officers and administrative assistants in utilizing new application management software as well as resolving and escalating issues with technology group.
Devised reporting tools to optimize the use of multiple application management systems.
Communicated with and counseled a diverse group of prospective students and applicants ensuring a high level of customer service.
Managed web site and application updates seasonally and as needed using Drupal
Trained newly-hired staff while assisting current employees on relevant application systems and databases.
Directed the Ambassador program, a group of Master of Business Administration (MBA) alumni who assist the admissions office in recruitment, including recruiting new members and facilitating training.
Delivered comprehensive reporting throughout the admission cycle on an ad hoc basis.
Served as a liaison to Executive MBA partnership programs with London Business School, Hong Kong University and University of California – Berkeley.
Marketed the MBA and Executive MBA programs by representing Columbia Business School at recruitment events domestically and globally.
Performed in-depth evaluations of MBA applications and made admissions recommendations to the Assistant Dean of Admissions.
Facilitated interviews to MBA candidates to evaluate qualifications.
Developed and maintained reporting to provide critical data to senior management.
Conceptualized an evaluation tool using Qualtrics for a class visitation program which streamlined the process and improved prospective student experience.
Keenly oversaw application processing and evaluation procedure across three distinct populations.
Effectively planned, coordinated, and hosted recruitment events for the Executive MBA programs.
Conducted pre-interviews with potential students to assess program fit and provide counseling.
Contributed in the initial deployment of a new application system, Hobson’s Connect.
Provided support and training to admissions staff with regard to application databases, Apply Yourself, and Hobson’s Connect CRM module.
Managed two admissions assistants including training on new processes and systems.
Served as a liaison between applicants and 9 academic departments throughout entire admissions process.
Revamped prospect system via Apply Yourself to more effectively reach and communicate with potential applicants which contributed to a 20% increase in applications.
Managed and effectively delegated admissions related tasks to four to eight admissions assistants.
Carried out interview and recruitment of work study students according to office demand.
Boosted employee productivity and morale by initiating individual and group midterm and final reviews and meeting for temporary and newly hired staff.
Analyzed effectiveness of marketing plans upon event completion and suggested improvements to be implemented for future events.
Designed communication pieces for use in direct marketing campaigns.
Created a database to track and compare event registration progress in order to better assess if and where adjustments should be made to the in-progress marketing plan.
Built and maintained relationships with media partners and vendors to facilitate successful agreements between parties.