Logan Long, MBA

  • Marketing
  • Asheville, North Carolina Area
  • Oct 11, 2017
Full time Administrative / Clerical Business Services Information Technology Marketing

Personal Summary

Business Development and Marketing Professional with five years of information technology, project management, and marketing experience

Work Experience

Marketing Associate and Product Specialist
Mar 2017 - Symmetry Financial Group
  • Manage marketing tactics across multiple channels including digital and printed efforts by creating targeted content for life insurance agents and consumers for both recruiting and sales purposes
  • Cultivate relationships with industry leaders and enlist them to educate agents to ensure the latest industry information is disseminated
  • Research insurance products and carriers to stay abreast of new solutions for consumers and to remain an in-house resource for agents
  • Practice graphic design to create marketing materials that reflect the brand accordingly
  • Read and reply to all reviews submitted across multiple channels to gather appropriate feedback and maintain positive customer relationships
  • Develop and maintain onboarding training for agents
Center Coordinator
Feb 2016 - Mar 2017 SBTDC
  • Served real-life clients in a paid, graduate-level internship applying a strong combination of professional experience and business education
  • Conducted market research and presented comprehensive marketing analyses to clients in various industries
  • Proofread and edited client business plans
  • Facilitated strategic retreats focused on growth and realistic, measurable goals
  • Analyzed financial statements to assist clients in understanding cash-flow
  • Managed SBTDC’s marketing tactics including creating content for quarterly e-newsletter and Twitter account
  • Completed DiSC training in 2016 to assist business leaders in understanding and working with different personality traits
  • Nominated for Student Worker of the Year in 2016 as one of the top 1% of WCU”s student workforce
Pharmacy Informatics Specialist
Jan 2014 - Feb 2016 Mission Health
  • Developed and maintained pharmacy and business information systems across the health system
  • Supported system decision makers by providing pharmacy business and operational analytics
  • Interacted with customers on a daily basis through ticketing system to ensure project prioritization and effective communication
  • Chosen to serve on Go-Live IT Project Team to facilitate training initiatives during on boarding of regional hospitals
  • Member of the Medication Safety Committee and the Employee Relations Committee
  • Completed ITIL and Cerner Fundamentals certification trainings
  • Acted as project coordinator for a system-wide project in 2015 involving the implementation of medication barcode scanning to increase the quality of care provided to patients
Pharmacy and Automation Analyst
Jan 2013 - Jan 2014 Mission Health
  • Worked with and supported pharmacy leadership to ensure proper documentation of regulatory standards
  • Collected and evaluated report findings for compliance, quality improvement, and possible revenue enhancement
  • Supported the operation of medication-dispensing equipment and associated peripherals
  • Provided meaningful, accurate, and timely data to consumers
  • Worked closely with the drug shortage team to effectively manage medication supply


Master of Business Administration
Dec 2015 - May 2017 Western Carolina University
Bachelor of Science - Health Services Management
Aug 2006 - May 2011 East Carolina University