A Citi incubator/startup with a mandate to capture revenue streams from the emerging digital commerce ecosystem.
* Conceptualized, innovated, and launched the "digital offers" platform for Citi credit cards in North America. Mandated to incentivize "top of the wallet" customer behavior for Citi's 30MM credit card portfolio.
* Defined merchant value proposition, influenced and partnered with individual portfolio owners to get buy-in.
* Led overall execution of the product roadmap, partner management, and contract negotiations.
* Managed a team of product managers, business analysts, and high-potential B-school recruits.
* Evaluated, nurtured, and executed alliances and partnerships with innovative startups with unique capabilities.
3CitiWallet, Hong Kong, S.A.R. Partnered, strategized, and executed the launch of an NFC wallet (a precursor to ApplePay) with Hutchison Telecom & A. S. Watson. Responsible for geo-fenced, wallet-linked offers.
* Collaborated with in-country business-lines to articulate, stress-test, and fine-tune business models, factoring in-country dynamics, economics, and market practices.
* Formulated merchant engagement model for offer sourcing in Hong Kong- calling strategy, merchant category prioritization, pricing structure, pitch books, marketing collateral, and legal contracts.
* Gained consent from the Hong Kong Monetary Authority (HKMA), and internal control & compliance groups.