Confidential Confidential

  • Marketing Manager
  • Grantville, Pennsylvania 17028
  • Jul 03, 2017
Full time Marketing

Personal Summary

Creative, self-motivated, and results-driven professional with extensive experience in marketing operations, encompassing market trend research and analysis, digital and traditional advertising, and campaign and event management. Equipped with outstanding ability to integrate innovative concepts and ideas to boost communication and business operations. Effective leader, with well-honed mentoring capabilities; efficient in motivating cross-functional teams and individuals toward the fulfillment of sales and marketing goals and objectives. Articulate communicator, with ability to secure transactions and build long-term relationships with key customers and partners to identify opportunities, maximize client base, and gain repeat business.

Work Experience

Consumer Engagement Strategies Consultant
Confidential
  • Lead on the customer communication preference center initiative for collecting information to personalize and generate more strategic marketing campaigns

  • Efficiently interface with various areas of company, such as legal, compliance, marketing, vendors, IT, and digital

  • Act as the knowledge expert on email, marketing campaigns and events, and market strategies

  • Develop marketing strategies in accordance with the go-to market plan for lead generation, client retention, and brand awareness and growth

  • Fulfill tasks in providing creative insights and strategic input

Key Highlights:

  • Played a vital role in hosting the company’s largest event, which increased audience size from 300 to 600 individuals over a period of three years

  • Served as a key contributor in developing the first email welcome series of Capital BlueCross

  • Fulfilled and surpassed company’s customer satisfaction goals, as well as improved brand awareness and positioned company as a market leader

  • Led the implementation of a marketing engine in extracting data from multiple sources and developing single source of truth

  • Made significant contribution in acquiring the majority of market share within a target business segment by formulating unique campaign ideas

  • Successfully accomplished company sales and retention goals within highly competitive market

Project Lead, Market Strategies and Events
Confidential
  • Spearheaded campaigns and events to support the marketing plan and ensure member engagement and sales growth

  • Displayed expertise in designing and creating event landing pages and communication materials

  • Managed email strategies, on-going newsletters, and campaigns

  • Keenly generated and submitted reports on campaigns and events’ success to senior management

  • Took charge of building and maintaining vendor relationships, handling event and campaign budgets, and directing large cross-functional teams

Key Highlight:

  • Pioneered the establishment of creative and successful campaigns and events to support the marketing plan, which produced leads to Sales Team

Senior Communications Specialist | Marketing Communication Specialist
Confidential
  • Cultivated vendor relationships, which led to the first digital communication systems

  • Presided over the training on digital communication channels

  • Initiated the creation of marketing collaterals and electronic communications for the fulfillment of business demands and external customer needs

  • Rendered high level of assistance in promoting company products and services through marketing and communication efforts

  • Provided expert oversight to numerous initiatives, including content development, business area input, legal review, creative direction, approvals, and production

  • Collaborated with stakeholders to determine their business needs, as well as demonstrated proficiency in delivering material to end customers

Key Highlight:

  • Received promotion for in-depth knowledge of company’s products and excellent ability to interpret complex concepts concisely on broad audiences

Marketing Research Specialist
Confidential
  • Created research reports for company decision-making

  • Collected competitive intelligence by reading various daily news articles, conducting internet searches, participating in public earnings meetings, pulling filed records at the Pennsylvania Insurance Department, and reviewing historical articles at state library, which provided effectual guidance to senior leadership in making business decisions

Education

Bachelor of Science in Business Administration, Major in Marketing
Pennsylvania State University
Associate of Arts in General Studies
Harrisburg Area Community College