Confidential Confidential

  • Business Partnership
  • Brookyln, New York 11203
  • Jun 29, 2017
Full time Retail / Wholesale

Personal Summary

Creative and highly motivated professional, offering hands-on experience in marketing and online business management

Skilled at building online brand and effective marketing strategies based on repeated customers and strategic analysis to win customer loyalty and optimize productivity. Goal-oriented and proactive partner; armed with well-defined entrepreneurial acumen and well-honed communication, multitasking, problem-solving, and technical skills. Adept at establishing positive working relationships with customers and colleagues. Bilingual in Yiddish and English.

Work Experience

Founder and Partner
MAMAN New York (Amazon) | Online
  • Built and grew the wholly owned business from startup to successful operations with more than $70K of sales monthly

  • Strategically led the selling of three exclusively designed and manufactured patent pending products, namely:

  • A diaper bag with matching changing pad;

  • Portable changing pad station; and

  • Diaper bag backpack with stroller straps

  • Spearheaded efforts in launching a new line of designer bandana bibs in 2017

  • Contributed in designing and developing the website (

  • Initiated online advertising efforts, such as Amazon and Facebook targeting; Social media graphics; keyword research; patents; promotions and lighting deals; Amazon advertising reports; Keyword Planner; and FBA management

  • Demonstrated wide-ranging knowledge of SEO, Google AdWords and analytics, remarketing, as well as Quora marketing and YouTube

  • Oversaw the entire aspects of the business, including email marketing, website development, new product research, and domain registration

  • Worked closely with photographers, suppliers, and colleagues

  • Proactively promoted the brand at various social media applications including Facebook, Instagram, and Pinterest, as well as at publications such as MAMAN Magazine

  • Participated at numerous online seller group gatherings at Amazon Sellers Group TG, while attending at Amazon and other online selling and marketing courses

  • Received positive reviews and responses from customers for all products ranging from 4.8 to 4.9 out of 5 star reviews