Business Development Manager
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DELIBERATE REACH MEDIA, INC. - Diversity career network and recruitment
FIRE BRICK GROUP - Recruitment and Email marketer
* Creating and executing B2B media marketing strategies attracting new clients for virtual bookkeeping business.
* Prospected and generated 500 new employer leads through cold emails and calls.
* Enabled new job feed content deals adding 250,000 back-fill jobs across diversity and geo-targeted network.
* Increased email prospecting open rate by 20% via segmentation and targeting marketing by category.
* Prospected, signed and launched 18 new traffic partners in first 60 days.
* Signed strategic data partnerships with non traditional partners adding 300G incremental consumer emails per month.
* Utilized data and metrics to develop and continually review 30/60/90 day and yearly strategic plans.
* Signed long-term partnerships with 25+ clients generating $300-$500K per month in advertising revenue via online, email, mobile.
* Awarded company-wide 'Rookie of the Year -2016' for outstanding performance.
* Developed, signed, managed and nurtured relationships with a performance advertising network of over 100 partners.
* Worked and collaborated with marketing, technology teams to create best in class user experience.
* Analyzed web site content, recommended content and user interface changes resulting in 30% more leads and increased revenue opportunities resulting in 15% more monthly registrations.
* Signed and launched 60 new traffic vendors in 2013 and 75 in 2014 resulting in 500K registration per month.
* Partnered with Ziprecruiter, Startwire, Talroo, Monster, Juju and others driving over 2 million unique visitors per month.
* Increased daily efficiency of registration and engagement by 15% by filtering out lower performing traffic sources
* Generated over 1 million in job click advertising, lead generation revenue from 2006-2010.
* Achieved $1.5 million in 2011 and $1.75 million in 2012 from job board and advertising partnerships.
* Introduced new revenue streams through financial and student loan lead generation partnerships adding $50,000 per month in incremental revenue.