Accomplished, performance-focused, and multifaceted professional with 20 years of experience in global sales operations and management; coupled with proven background in marketing, retail, product development, and people management. Goal-driven team leader, accustomed to achieving and surpassing organizational and sales objectives. Exemplify in-depth knowledge in mobile advertising, channel marketing, profit and loss management, and forecasting. Armed with strong communication and presentation skills; highly capable of establishing rapport with clients, staff, upper management, and business associates.
Lead a cross functional team of 40 professionals responsible for $235M in gross revenue. Revenue by business valuing of:
$125M – Gaming Performance;
$50M – Affiliate;
$40M – Brand Performance (agency); and
$20M – Non-gaming performance (direct).
Render hands-on oversight to a team of 7 personnel responsible for validating new supply side partner publishers, as well as developing inventory share with current key publishers.
Assumed accountability in managing the organization’s brand performance business, coordinating with agencies and fortune 500 companies all over the country to drive application installs together with other consumer outcomes.
Spearhead a team in charge of handling North America based-developer user acquisition efforts, associated with the organization’s Instant-Play HD video advertising network.
Work with approximately 70% of the top grossing developers on the Apple and Google Play Stores.
Played a pivotal role in hiring more than 50 employees.
Earned distinction as the first employee appointed in San Francisco, now consisting of 60 personnel; thus driving company’s growth within the largest global market.
Successfully grew the company’s gross sales in in video offering for North America from $2M in 2012 to $125M in 2016.
Provided assistance in daily business operations and management by supervising various organizational personnel including inside sales representatives, sales analysts, and sales coordinators.
Acted as the United States based experts on foreign markets executive meetings.
Productively increased travel to foreign markets by representing the organization to customers and business associates, as well as in press conferences worldwide.
Efficiently boosted international market share from 42% to 47% in 2011.
Obtained promotion in 2008 as director to put an emphasis on revenue growth opportunity of the company’s international sales.
Dealt with managing several hundred million dollars of international revenues, as well as overseeing seven brand managers around the world.
Worked collaboratively with distribution associates to determine and meet quarter on quarter and year-on-year revenue goals.
Spearheaded the forecasting processes with distribution partners and global sales planning manager, as well as with Financial Planning and Analysis Team.
Utilized strong presentation skills in introducing and imparting company visions and newly launched products at large-trade show events attended by various key personnel including sales managers, buyers, and corporate executives.
Carried out the organization and execution of weekly conference calls with brand managers to discuss and set priorities and objectives.
Held responsibility in controlling price protection and life cycle management process for titles all over the country.
Took charge of administering localization process for all titles and platforms with Lucas and Activision production services teams, as well as with Finance Team to ensure sound localization investments were being made.
Actively drive integrated retail marketing initiatives abroad by acting as a liaison between Lucas Licensing, Activision and the other licensing partners around the world.
Took part in the coordination of Star Wars video games’ global release with Hasbro and Lego Toys, as well as with Lucasfilm DVD properties.
Established and maintained positive relationships with various retailers worldwide including Game, Gamestation, HMV, and Tesco in United Kingdom; Micromania, Score Game, FNAC, Carrefour, and Auchan in France; Saturn, Mediamarkt, and Karstadt in Germany; EB, BIG W, JB Hi-Fi, Target, and Kmart in Australia.
Determined and initiated new sales opportunities and potential revenue streams abroad.
Successfully developed and implemented comprehensive channel marketing plans including in-store, outdoor, and consumer campaigns with Channel Team and Activision brand managers Executed expertise in increasing international market share from 33% to 42% of revenue.
Capitalized on industry expertise in consistently surpassing quarterly and annual sales goals.
Played a vital role in the successful development of emerging markets.