Highly analytical, results-driven, and goal-focused professional with wide-ranging background in marketing and business management, encompassing marketing plan preparation, media research, and business image optimization.
Armed with extensive business acumen in improving brand awareness, managing marketing initiatives, and expanding customer base. Well-versed in Nielsen TV, Nielsen Audio, Triton, Google Analytics, Quantcast and Scarborough quantitative and qualitative research tools across broadcast and digital platforms. Equipped with first-rate leadership abilities to effectively manage and build high-performing teams to identify and generate new business opportunities. Bilingual in English and Spanish.
Formulated and implemented innovative media research solutions to help raise $14.6M in trending up year-to-year corporate sponsorship sales
Performed and presented research on Hispanic TV viewing supporting PBS Kids sponsorship package creation and incremental revenue generation
Collaborated with various units and content areas to evaluate short- and long-term research needs to effectively understand audiences, while encouraging engagement and giving
Delivered development key multiplatform audience and audience consumption metrics to improve donor cultivation and substantiate $5.4M in foundation fundraising revenue
Gained fast-track promotion from senior marketing and research associate within 12 months of tenure