Results focused marketing expert that thrives on driving revenue growth and profitability emanating from Sales and Marketing. Possesses creative energy, project management, and business intelligence skills that improve lead generation, customer acquisition, marketing, and the customer funnel and management process. Replicates success globally by building and managing Marketing, Lead Development and Communications teams in North America, EMEA, and APAC. Creates analytics, summary reports, and regularly communicates at the Board level.
Pioneered and executed field marketing, partner marketing and customer marketing efforts that attributed $13.6M to sales pipeline in the first year. Led cross-functional and marketing teams for all events, including our annual conference that attributed to more than $16M of pipeline.
Directed global marketing and commercialization, which encompassed organizing a marketing team, developing corporate partnerships, creating sales enablement and executing digital marketing to increase revenue growth and enhance shareholder value. Helped close the M&A to Periscope Holdings. Accomplishments include decreasing sales cycle by 40% and delivering 4,500 to 6,500 sales accepted leads per month.
Recruited to this role to provide new leadership, strategically guiding the field marketing organization and expand across Asia and EMEA. Scope encompassed global marketing, digital marketing, events, marketing operations, lead development, partner marketing, and public relations.
Founded an international LLC providing marketing strategy, corporate communications and promotional manufacturing/logistics. Clients included Microsoft, Frito-Lay, PepsiCo, NBA, MLB, etc. Currently on the board of advisors of two start-ups to provide growth and technology strategies and expand their global footprint.
Directed corporate marketing and managed the product portfolio that achieved #1 brand recognition by NPD Group. Pioneered the licensing division that increase product profit margin by 400%. Advanced to the role of GM for software division that contributed nearly 20% of company's revenue. Developed their ecommerce initiative and opened Sales and marketing in the EMEA and APAC market.