Jennifer Ford

  • Strategic Marketing Manager
  • New York, NY, United States
  • Nov 17, 2017
Full time Management Marketing

Personal Summary

Creative, versatile, and results-focused professional with comprehensive experience in strategic marketing, communications, and digital strategy. Passionate about exploring emerging technologies and trends to create engaging client experiences. Expertise in implementing high impact strategies across all channels and media. Highly skilled at cultivating productive relationships with diverse backgrounds and levels. Advanced project management, training, and presentation skills.

Work Experience

Vice President | Strategic Marketing, Communications, & Digital
Jan 2017 - BNP PARIBAS – Global Markets, Americas

Implement integrated marketing and communication strategies which address the various touchpoints across the client and employee experience, subjects include: digital transformation, new product promotion and marketing, content strategy, channel management (video, web, social media), as well as brand activation programs for both internal and external audiences.
Provide expert oversight on digital marketing and communication projects, managing the end-to-end campaign implementation, marketing, training, budget, agency partners, and keeping global colleagues and key stake holders informed, aligned, and invested in project successes.
Design the content strategy, user journey/experience and visual branding for Global Markets Americas digital assets which include: product websites, internal video series, apps, and SharePoint while maintaining best practices, continuous improvement, and generation of lead.
Facilitate the adoption of social media crafting the thought leadership strategy for the utilization of LinkedIn, Twitter, Blogs, Podcasts, and YouTube of the spokespersons; reverse monitoring to guarantee top-down operation.
Steer employee engagement and recruitment communication initiatives, implementing programs and key messaging that boost the firm’s internal and external brand position, increase employee awareness, enforce company values, and support the business’ diversity efforts.
Act as the subject matter expert on evolving trends in the digital and event marketing space, tracking new technologies, legal requirements, competitive landscapes for optimal implementation and approach with senior leaders.
Establish appropriate reporting to gather client insights and measurements of success for marketing and communication initiatives.
BNP PARIBAS – Global Markets, Americas New York, NY
Associate Vice President | Digital Marketing, Internal Communications & Events 2015–2017
Drove efforts aimed to engage clients, employees, prospective candidates, and press through digital communications and marketing solutions, advanced branding strategies, dynamic corporate events, and client experiences.
Led the induction of the first Twitter spokesperson for Global Markets Americas – owning the training, adoption, and rollout with legal and compliance partners. Successfully grew the account from 100 followers to 15K followers within a year.
Coordinated milestone digital marketing initiatives which include: implementing the region’s only digital event app leading to several paper-free conferences since induction; launching the first-ever senior leader video blog, and led the development and visual design of our several public product websites.

Associate | Client Events, Roadshows, and Marketing
Jan 2011 - Jan 2015 BNP PARIBAS – Fixed Income & Investor Relations, Americas

Established awareness of the BNP Paribas brand by conceptualizing and applying annual strategic marketing and event plans with budgets of more than or up to $1M initiatives, including channel marketing, client relationship building and retention, brand activation, and thought leadership positioning.
Managed the planning and execution of branded marketing and client experiences through web and offline comprised of forums, conferences, round tables, press and speaking opportunities, platform demos, interactive educational events, and client hospitality.
Communicated with key stakeholders across business lines to promote the external profile of the bank and fixed income electronic trading platform and research portal, while driving thought leadership opportunities in raising executive profiles.
Controlled event budgets and cultivated third-party vendor relationships for all the stage of initiatives, contract negotiation, and evaluation of program results.
Led the United States research and strategy roadshow desk by creating an internal structure and marketing plan which resulted to 70% increase in client’s one-on-one meeting, research marketing, and client relationship building.

Education

Bachelor of Science in Communications and Marketing
State University of New York (SUNY), Empire State College