Roger Hooks, Jr.

  • Art or Creative Director
  • San Jose, CA 95122, United States
  • Nov 14, 2017
Full time Arts / Entertainment / Media

Personal Summary

Growth-focused, goal-oriented, and methodical professional, with comprehensive experience in corporate design branding, product advertisement and promotion, and core business process.
Armed with the ability to design and implement strategic marketing plans leading to the achievement of company goals and objectives. Adept at developing website, applications, and social media campaigns to continuously drive organizations toward company growth and development.
Equipped with interpersonal skills and innate ability in establishing rapport with professionals at all levels of the organization.

Work Experience

Creative Manager
Jan 2014 - Supermicro Computers

Effectively supervise the team, in charge of brochures, advertisements, social media, and video; and Video Production Team, responsible for business budgeting, negotiation, scheduling, and creative in line with the company goals, budget, timelines, and ecommerce-centric best practices.
Take charge of strategy development, branding, and multi-channel creative for the Supermicro 3.0 launch into Tier 1 Enterprise Server Solution space
Provide hands-on leadership and guidance to seven-member team, while directly reporting to the marketing general manager and chief executive officer for branding consultation on the corporate look and brand management.
Create and implement rough ideas and general concepts into actions and projects.

Career Highlights
Successfully launched and provided creative direction to the company’s SuperMinute Product Video Series by supervise script writers, story boarders, camera men, on-screen talent, motion graphics artist, and 3D Animators to produce and distribute as many as one video in every 10 days.
Produced more videos than any other project leadership in the company along with more achieving the highest amount of organic views; and second Channel 4 KRON TV Best of the Bay Segment.
Directed the messaging and imaging for Supermicro 3.0 ReBranding from product focused channel marketing to solution focused Enterprise marketing.

Senior Graphic Designer
Jan 2011 - Jan 2014 Supermicro Computers

Supervised other designers to Produce Tradeshow signage and advertising
Managed photography to provide consistency in position and angle across all print collateral, website display and multi-media placement
Administered and completed building signage project with new corporate identity.

Career Highlights
Created company’s first complete and consistent print advertisement campaign, titled Evolving.
Won Association of Marketing Communications Professionals Gold Award for "Evolving" print advertising campaign.

Graphic Designer
Jan 2006 - Jan 2011 Supermicro Computers

Contributed to the brochures, advertisements, and flyers completion; and created multimedia, illustrations and corporate and product brand identity.

Career Highlights
Improved advertisements by applying more comprehensive layouts and hierarchy methods of presenting page content; and photography by introducing "glamour shots" of products using focused highlights and dramatic photo angles.
Introduced multi-media animation that included animating products and motion graphics in a more visually impactful manner’ and ad audits to measure performance of ads. Improved ad performance in recall performance 20%.
Created and introduced Supermicro's Cloud Computing Brand Identity "We Power the Cloud".

Education

Associate of Arts in Visual Communication
Phoenix Institute of Technology