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Manager, Marketing Technology, Customer Data Platforms

**Business Title:** Manager, Marketing Technology, Customer Data Platforms

**Requisition Number:** 58360 - 20

**Function:** Advisory

**Area of Interest:**

**State:** DC

**City:** Washington


Historically, the travel requirement for this position has ranged from 80-100%. The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities, and guidance from a number of infectious disease experts. For now, all KPMG business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. At some point in the future and with the safety of people as the critical factor, the travel requirement will likely increase, possibly to previous levels, but KPMG is committed to balancing client requirements with new delivery capabilities.

The KPMG Advisory practice is currently our fastest growing practice. We are seeing tremendous client demand, and looking forward we don't anticipate that slowing down. In this ever-changing market environment, our professionals must be adaptable and thrive in a collaborative, team-driven culture. At KPMG, our people are our number one priority. With a wealth of learning and career development opportunities, a world-class training facility and leading market tools, we make sure our people continue to grow both professionally and personally. If you're looking for a firm with a strong team connection where you can be your whole self, have an impact, advance your skills, deepen your experiences, and have the flexibility and access to constantly find new areas of inspiration and expand your capabilities, then consider a career in Advisory.

KPMG is currently seeking a Manager in Customer & Operations for our Consulting practice.


+ Provides broad understanding of marketing technologies (MarTech) and integrations of customer data platforms (CDPs) to consumer facing applications such as customer experience hubs, emails, chat bots, web personalization, call centers and analytics tools

+ Manages all workstreams associated with customer data platform (CDP) implementations and migrations: Evaluation of best fit tools, development of data models and customer data architecture and integration with enterprise architecture, scoping / estimating of implementation needs and resources

+ Develop processes and governance model to encourage client adoption and use of CDPs

+ Provide input into engagement decisions including work plan development and timeline estimation, project management, resource allocation and requirements to meet client needs

+ Provide oversight of highly skilled KPMG and client work teams throughout the project lifecycle and help ensure timely execution of project deliverables, mentor more junior team members to enable career development and ongoing growth of staff members

+ Contribute to the development of client proposals and requests as part of our ongoing opportunity pursuit efforts in our customer solutions practice


+ Minimum seven years of recent management consulting experience and project delivery, five plus (5+) years of hands on experience in managing customer data, customer data platforms (CDP), marketing data, three (3) years of experience leading teams

+ Bachelor's degree in a related field from an accredited college/university

+ Strong understanding of various data models, structures and hierarchies and how they are applied across different industries (Technology, Retail, Healthcare) and business models (B2B, B2C, B2B2C), experience in developing data architectures and data modeling is required

+ Customer Data Platform (CDP) and MDM solution implementation, migration and/or configuration experience required including integrations to common APIs (rest/SOAP); relevant systems include: Redpoint Global, ActionIQ, Lytics, Adobe CDP, Adobe Experience Manager, Salesforce Customer 360, Segment

+ Advanced understanding of data collection and implementation experience with tag management, event streams and server-side tagging systems is highly preferred (Google Tag Manager (GTM), Tealium, Segment) along with the agile methodologies used to rollout updates/changes

+ Excellent written and verbal communication, facilitation and presentation skills

+ Ability to travel as needed, may be between 80-100%

+ Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

**GL:** 4

**GF:** 15292

Manager, Marketing Technology, Customer Data Platforms

Full time
Washington, DC

Published on 04/15/2021

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