Cisco Meraki marketing is evolving, and we want you to be a part of that evolution by joining the newly formed Audience Marketing team. Audience Marketing sits within Market Strategy, and has been built to help us segment and get closer to our customers, to see the world through their eyes, and to meet them where they are.
As the Audience Marketing Manager you’ll have the opportunity to become the expert in - and advocate for - markets for our emerging technologies, helping to develop personas, buyer motivations and stories, and driving a broader marketing approach that is tailored accordingly!
What You'll Do
* Establish a customer-first marketing strategy for emerging markets and technology at Cisco Meraki.
* Develop detailed buyer personas for use across Meraki Marketing, capturing segment behaviors and sentiments.
* Become an expert in emerging trends in technology, both innovations and adoption, identifying opportunities to connect our marketing messages to prospective customer motivations.
* Leverage market data and insight to identify consistent behaviors, and inform strategy.
* Drive customer loyalty by maintaining an ongoing nurture strategy.
* Collaborate on the development of innovative, segment-relevant omnichannel audience campaigns, and personalization strategies, driven by Marketing OKRs.
* Partner with other groups in marketing, especially Product Marketing, to connect customer needs (existing and evolving) to Meraki products, features and solutions.
* Partner with sales teams to share marketing insight and resources.
* Be an advocate for the voice of the customer, and ensure it is represented in new campaigns.
Success will be based on an ability to capture attention - with internal stakeholders and customer prospects - driving traffic to marketing assets, maintaining engagement, cultivating impressions, building influence, reducing churn, and helping Meraki Marketing win and retain customers by winning hearts and minds!
Who You Are
* Candidates for this role will be first and foremost, customer obsessed, with a passion for the relentless pursuit of better customer experiences. The role will reward those who are imaginative, creative, collaborative, adaptable, proactive, and strategic in their thinking.
* Travel: Some, as required to support research
* Minimum 5 years in sales and marketing roles within a Tech B2B organization
* Experience with quantitative and qualitative data outputs to make informed decisions
* Experience working with cross-functional teams and crafting seamless alignment
* Demonstrable interpersonal, influencing and collaborative experience
* Knowledge of computer networking is beneficial
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.