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Sr. Product Manager, Global Marketing, Assays - Abbott Point of Care (APOC)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

Abbott Point of Care is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective. Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industry’s most comprehensive menu of tests in a single platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers, and traumatic brain injury. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

+ Career development with an international company where you can grow the career you dream of.

+ Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

+ An excellent retirement savings plan with high employer contribution

+ Tuition reimbursement, the Freedom 2 Save ( student debt program and FreeU ( education benefit - an affordable and convenient path to getting a bachelor’s degree.

+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

+ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

Our location in Princeton, NJ currently has an opportunity for a Senior Product Manager, Global Cardiac Assays. The Senior Product Manager for Cardiac Assays will have global marketing responsibilities to lead and direct marketing activities for the portfolio of cardiac assays on the i-STAT systems; i-STAT 1 and i-STAT Alinity systems. They will be responsible for the development, management, and execution of strategies and tactical programs to effectively achieve commercialization, profit margin and business plan objectives.

**What You’ll Work On**

+ Responsible for directing global marketing activities associated with Cardiac Assays.

+ Establish marketing strategies for the cardiac portfolio including developing and implementing growth and defense strategies and tactics.

+ Develop and execute launch plans, financial models, market sizing, pricing/reimbursement strategy, distribution/service strategy, situation analysis and assessment of opportunities

+ Develop value propositions, drive product positioning, develop promotional campaigns, and execute tactical plans.

+ Lead competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.

+ Develop and provide strategic planning and commercial input to the development of new product or line extension product.

+ Oversee the identification of key segment business drivers, priorities, and growth opportunities.

+ Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.

+ Develop and execute product education, publication, and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.

+ Determine and manage the allocation of product budget to maximize ROI.

+ Manage ongoing surveillance of emerging technologies and competitive activities

+ Arrange advisory boards and focus groups and summarize feedback from KOLs and customers.

+ Plan, manage and execute product discontinuation including development of messaging and communications strategy

+ Build strong working relationship with regions and cross functional teams including Medical Affairs, R&D, Regulatory, Quality, Demand & Supply Planning, Finance and Operations.

+ Work with Market Research to conduct primary and secondary market research to optimize product offering.

+ Provide guidance on the development and maintenance of packaging and labeling.

+ Possess strong project management skills, with proven ability to clearly define objectives, priorities, develop project plan, and manage to deadlines.

+ Contribute to development of global market forecast.

+ Contribute to KOL development.

+ Collaborate with areas and affiliates on product launches.

+ Build market awareness and education strategies.

+ Interface with consultants, marketing research firms, ad agencies, vendors, and customers.

**Required Qualifications**

+ B.A. or B.S. Degree required

+ At least 7 years of experience in healthcare marketing is needed with background in diagnostics industry.

+ Understanding of hospital setting (especially ED, CVOR and CCU departments) and outside of hospital setting (such as urgent care, free standing ED, ambulatory center, and oncology).

+ Exceptional marketing capabilities, problem solving skills and attention to detail.

+ Excellent oral and written communication skills (including presentation and listening skills with senior level staff).

+ Demonstrated track record of success in portfolio management, product launches and commercialization.

+ Demonstrated ability to market highly technical science.

+ Demonstrated analytical skills related to market research, pricing, financial modeling, and identification of key business insights.

+ Positive attitude, confidence, integrity, and professionalism.

+ Initiative and self-motivation, strong work ethic, leadership and team orientation, strong proactive interpersonal skills with proven ability to work with others, ability to work in a matrixed environment, strong cross-functional management by influence.

**Preferred Qualifications**

+ MBA preferred.

+ Experience with IVD or medical devices preferred.

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

**Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** (

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email

Sr. Product Manager, Global Marketing, Assays - Abbott Point of Care (APOC)

Full time
Princeton, NJ

Published on 09/18/2022

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