Location: Remote, California, United States
Work Location Type: Fully remote
Compensation: Commensurate with Experience
With over 300 locations across the US, Apria Healthcare’s mission is to improve the quality of life for our 1.8 million patients at home by providing home respiratory services and select medical equipment to help them sleep better, breathe better, heal faster, and thrive longer. Additional information can be found at www.apria.com .
The eCommerce Content Specialist will be responsible for production of critical marketing and product selling copy for Apria Healthcare branded websites, social media, print and digital assets. This role will map out and deliver best in class multi-faceted content for Apria products sold on our branded ecommerce websites as well as retail partner sites and marketplaces, and social media channels. In addition, the Marketing Specialist will manage vendors to deliver additional marketing copy such as (but not limited to): Email, Blog and Affiliate Marketing copy, and ensure all content is consistent in terms of frequency, style, quality, brand and tone, and well-constructed and prepared for SEO.
ESSENTIAL DUTIES AND RESPONSIBILITIES
+ Develop evergreen product content guidelines to provide to all content vendors to maintain a standardized approach to content development and delivery.
+ Manage content vendor effectively to develop highly effective, original, SEO enhanced, and targeted product descriptions, features and benefits.
+ Maintain Apria Healthcare brand copy and imagery consistency throughout all branded websites and marketplace content.
+ Develop guidelines to approach and oversee the research of products to discover benefit-focused product details, features, functions and specifications for online content.
+ Oversee and manage the development of all marketing materials such as (but not limited to): Email, print, direct mail, blog posts, social media, web content, and other copy as needed for all ecommerce web properties.
+ Review, proofread, edit and / or revise submitted copy for accuracy, grammar, and punctuation. Deliver quality sales copy to effectively sell the product and/or services.
+ Ensure weekly, monthly, campaign and event reports are completed accurately and in a timely manner.
+ Create and maintain social media calendar for short-term initiatives and long-term brand campaigns to grow following and engagement.
+ Collect and catalog all product photography, video assets, whitepapers, user guides and other marketing material critical to the sale and conversion of the product online.
+ Maintain, update and utilize database / content management system for all product copy and designs.
+ Create weekly editorial calendars with dynamic content and copy to engage and grow followers.
+ Plan social strategy launch efforts for new product launches/campaigns on social media channels.
+ Maximize post reach by encouraging fan engagement using best social media practices.
+ Work cross-functionally with the Web Development Team to update product content across all websites.
+ Document, standardize and streamline the content development process.
+ Other duties as assigned.
+ This position does not have direct reports.
Minimum Required Qualifications
Education and/or Experience
+ Bachelor's degree in English, Journalism, Marketing or Communications is required.
+ 3-5 years of copywriting & editing experience in a digital marketing or DTC (Direct-to-Consumer) eCommerce function is required
+ SEO product copywriting experience is required
SKILLS, KNOWLEDGE AND ABILITIES
+ Meticulous writer with an eye for editing and proofreading.
+ Master of colloquial language, breaking things down, and explaining meaning.
+ Experience crafting brand voice, tone, and style ensuring consistent language across multiple touchpoints.
+ Extremely organized and detail-oriented.
+ Ability to manage content vendors to agreed SLA’s (Service Level Agreements).
+ Fast learner who thinks outside of the box to achieve goals.
+ Ability to multi-task and easily adapt to shifting priorities.
+ Ability to prioritize and meet deadlines while managing multiple projects.
+ Proactive in finding (sometimes creative) solutions to issues.
+ Ability to communicate clearly, persuasively, and diplomatically to a wide range of personnel and levels.
+ Must exhibit a passion for the company’s growth stage in ecommerce and desire to expand and grow awareness for the Apria Healthcare brand and products online.
+ Proficient to expert experience with Microsoft® Office Suite (Excel, Word, and PowerPoint).
+ Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD, etc.).
+ Experience with Google Analytics.
+ English (reading, writing, verbal)
+ College level mathematical proficiency, with a strong ability to understand, interpret and develop spreadsheet data.
+ Must be willing to work occasional weekends , and holidays from remote office to support launch and critical project timelines.
Education and/or Experience
+ Prior healthcare or medical device marketing experience is a plus, but not req uired
+ Experience with Magento Enterprise and DOMO Analytics is a plus, but not required.
This is a stationary position that requires frequent sitting or standing, repetitive wrist motions, grasping, speaking, listening, close vision, color vision, and the ability to adjust focus. It also may require occasional lifting, carrying, walking, climbing, kneeling, bending/stooping, twisting, pulling/pushing, walking, bending, stooping, and reaching above the shoulder. Employees in this position must be physically able to efficiently perform the essential functions of the position.Reasonable accommodations will be provided to assist or enable qualified individuals with disabilities to perform the essential functions of the position, upon request.
Work is performed in an office setting with exposure to moderate noise.
Occasional travel as required.
The essential duties and responsibilities, physical requirements, and work environment described above are representative of those typically required for this position but may vary depending on staffing and business needs at specific locations. The inclusion or omission of a specific duty or physical requirement is, therefore, not determinative of whether that function is essential to a specific individual’s position.
Apria Healthcare is committed to hiring veterans and military spouses.
Comprehensive benefits package offered for eligible employees:
+ Competitive salary
+ Ability to have early access to earned wages
+ Medical, Dental and Vision
+ Healthcare Flexible Spending Accounts and Healthcare Savings Accounts
+ Life, AD&D and Disability Insurance
+ Paid Time Off, including Vacation, Personal Time, Paid Sick Leave & Paid Holidays
+ 401K Savings Plan (available immediately)
+ Educational Assistance
+ Employee Referral Reward Program
+ Employee Discount Programs
+ Company Paid Employee Assistance Plan (available immediately)
+ We recognize our veterans by offering a company paid day off for Veterans Day
+ Career Advancement/ Development Opportunities
+ Compensation is commensurate with experience
+ Annual compensation is based on a 40 hour week
As an EOE/AA employer, Apria Healthcare is committed to providing all applicants and employees with equal access to employment opportunities, regardless of sex, race, age, color, national origin, disability, pregnancy, religion, genetic information, sexual orientation, transgender status, gender identity, marital status, veteran status, or any other characteristic protected by federal, state, or local law. Apria Healthcare shall abide by the requirements of 41 CFR 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals on the basis of protected veteran status or disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and individuals with disabilities. AA/EOE, M/F/Disability and Vet