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Associate Media Director

About FRWD@Bain:

FRWD is a unique digital marketing agency designed to build client capability through a comprehensive approach to helping companies make the best digital marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. The agency also acquires and trains talent for clients to create sustainable campaigns and drive continual improvement without further FRWD presence. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is based in Minneapolis.

Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. In May 2018 Bain acquired FRWD, having partnered with them for many years. The acquisition will dramatically strengthen Bain & Company’s ability to help its clients drive superior results across marketing channels, and ecommerce, decrease their long-term reliance on external partners, and leverage customer data sets for better accuracy in reaching consumers.

With the combined skills of Bain and FRWD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.

The Role: Expert, Digital Media

Deepest functional expertise: Major forms of digital media planning and buying with a strength in translating plans and activities so clients readily understand the value of the work and impact on business results.

FRWD@Bain is looking for a media professional eager to take the next step in their career. Someone who enjoys and has successfully delivered impact that clients value, and wants to do that at a broader level. This role will be part of a unique consulting/agency hybrid service model and a high-performing team that is typically involved in accelerating client results through testing, learning and scaling what works. Month to month experiences will typically range from very focused media mix and optimization to full transformations across the marketing mix - strategy and audience segmentation, creative, analytics through to delivering results for great brands and clients. We are looking for someone who is excited to share their knowledge with the broader Bain and client teams, and connect the client’s marketing efforts to broader business outcomes. The person must want to help build and foster a healthy and innovative work environment, with a strong team focus and an ability to inject fun and humor even at the busiest times. We offer a competitive base salary and bonus.

In FRWD@Bain nomenclature, the Expert is responsible for leading internal and client teams to successful outcomes with relatively little day-to-day “management” oversight. The Expert is seen as an invaluable member of the client teams, helping move at pace through our “small moves” way of working. In some cases this role guides execution by other agencies or internal client teams, and in some cases by FRWD@Bain. The Expert must objectively solve for each situation while earning trust without turf issues – sometimes including CMOs, CFOs and other agency partners.

Responsibilities & Duties

Drive analysis and recommendations that guide marketing planning, brand strategy through expertise in digital channels / tactics, capabilities (technology and organizational), communications mix and messaging, and decisions on what to scale based on learning and potential relative value

+ Ensure high quality individual test designs against the roadmap at all times

+ Be a thought leader by staying externally connected with media partners and best practices, and inspiring the FRWD and broader Bain and client teams in various forums

+ Develop POVs and recommendations on a variety of topics to guide clients and partners

+ Provide support and guidance in execution to help the FRWD and/or other execution teams (at other agencies or the client internal team) deliver great results whose impact is clearly communicated and on time

+ Close work with internal execution teams on campaign-specific needs. Help training and enabling junior teams to execute at a high quality level while learning and growing. Likely to include core media team members focused on specific channels, analysts, and creative team of writers and designers

+ QA data and analysis with actionable insights as it relates to business goals for reporting – the person who makes sure everyone knows what great, good and poor looks like and has a plan to improve or pivot as needed

About you, big picture:

+ You have proven yourself as a leader. You motivate others to bring their best thinking to projects

+ You are passionate about marketing, understand the power of digital to transform top and bottom line results by working differently and applying data in new ways

+ Positive attitude, no matter what. You add energy to rooms and teams, help others see possibilities and clarity amidst uncertainty

+ You have a well-developed understanding of marketing and communication best practices. You know great, good and poor when you see it, both in the numbers and the way the team is operating


+ Performance analysis – in market performance data, marketing mix models, consumer segmentation, brand health/strengths relative to a competitive set and consumer needs

+ Channel savvy – ability to parse out performance in different distribution channels and develop effective solutions accordingly

+ Programmatic planning and Data-centric planning – experience of using 1st, 2nd, 3rd party data to create Media plans, Mobile-first experiences and performance planning experiences e.g. Ecommerce and Outcomes based campaign planning

+ Communication, especially in packaging content into effective client presentations and being the person leading the room in meetings, articulating clear action items and providing direction

+ Working in agile, shorter sprints instead of long planning cycles

+ A proven track-record developing and contributing to successful, innovative and impactful marketing efforts is essential. Communications strategy, goals and testing roadmaps across projects, packaged and structured to deliver clear outcomes against client business priorities

+ Partnership oriented – with clients of course, and in working well with the internal integrated team as well as, other agencies

+ Ideally 6-8 years media planning experience, preferably with at least 3-4 of most recent years in digital – paid social, display, video, search, content syndication and ad technology

+ Willingness to travel

+ Experience in the Healthcare or Financial Services industries a strong plus


External Job Title: Associate Media Director

ID: 2020-4166

Post: External Career Portal: 3/3/2020

External Company Name: Bain & Company Inc

External Company URL:

Street: 120 N 1st Ave #300

Associate Media Director

Full time
Minneapolis, MN

Published on 04/10/2020