**Additional Information** Senior Manager, Email Platforms
**Job Number** 22151351
**Job Category** Sales & Marketing
**Location** MI Lab, 417 5th Ave 9th Floor, New York, New York, United States
**Located Remotely?** Y
**Position Type** Management
The Senior Manager, Email Platforms leads the development, optimization and orchestration of member and guest communication capabilities, including email, SMS, push and paid media. These platforms allow internal stakeholders to deliver highly personalized, targeted and relevant communications to guests, helping marketers achieve their business objectives and maximize revenue by creating and following a contact strategy. This individual will serve as a subject matter expert on personalization and outbound messaging platforms and technology for owned channels, and their integration with extensive customer data sources from within Marriott and third-party providers.
**Education and Experience Preferred**
+ 4-year degree from an accredited university in from an accredited university in Business Administration, Marketing, or related major and 6+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
+ 8+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Experience managing complex technology within large, matrixed organizations, with the ability to juggle multiple projects and make business decisions in a fast-paced environment
+ Experience activating email and push notifications through platforms including ESP’s, email deliverability and personalization capabilities
+ Experience working with modern enterprise digital marketing platforms, such as the Adobe Marketing Cloud
+ Demonstrated experience conveying marketing messages clearly and delivering properly
+ Demonstrated experience using proper email form and function including the use of templates
+ Experience creating and developing an email personalization strategy
+ Exceptional project management skills and experience to leading multiple concurrent projects from start to finish
**CORE WORK ACTIVITIES**
+ Develop and actively manage the product roadmap for assigned product(s) including Email Personalization and Email Service Provider (ESP)
+ Serve as a key business SME and point of contact for assigned product(s) including Email Personalization and Email Service Provider
+ Keep current on emerging technologies and business strategies that can enable increased relevancy for the guest across Marriott's digital products
+ Collaborate with other Product teams, Platform teams and internal and external agency resources to leverage integrated and cross-product capabilities and align roadmaps
+ Assist to manage agency teams that serve as extensions of the Marketing Programs and Audience Distribution team
+ Oversee the development, implementation, orchestration and optimization of marketing platform enhancements that deliver timely and relevant communications to guests, Marriott Bonvoy members and prospects
+ Serves as point of contact and support team for internal clients (Field, Brands, Hotels, Continents) interested in launching owned channel marketing campaigns
+ Guides internal marketers on best practices for marketing platform usage
+ Ensures marketing platforms pull through Marriott’s extensive data assets and provide data back to our internal tracking and performance dashboards
+ Possesses deep understanding of, and experience managing or using, modern enterprise marketing stacks such as the Adobe Marketing Cloud and various ESP’s (ex. Adobe, Salesforce, Eloqua, Hubspot)
+ Partners with the marketing organization to develop the best ways to build audiences, target offers, decision content, and publish to multiple marketing channels
+ Provides recommendations on how Marriott’s marketing infrastructure evolves, and how it interfaces with the rest of our marketing ecosystem
+ Monitors changes in marketing technology and regulations to ensure messaging can be received and processed in the manner with which they are designed
+ Partners with Privacy and Legal to ensure enterprise marketing practices adhere to evolving state and/or country regulations
+ Monitors vendor relationships for the licensing, implementation, maintenance and operation of marketing platforms
+ Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule
+ Communicates concepts in a clear and persuasive manner
+ **Communication** - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
+ **Leading Through Vision and Values** - Keeps the organization's vision and values at the forefront of decision making and action.
+ **Managing Change** - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
+ **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
+ **Professional Demeanor** - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
+ **Strategy Development** - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
+ **Building a Successful Team** -Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
+ **Strategy Execution** – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
+ **Driving for Results** - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
+ **Customer Relationships** - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
+ **Global Mindset** - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
+ **Strategic Partnerships** - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
**Generating Talent and Organizational Capability**
+ **Organizational Capability** - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
+ **Talent Management** - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
**Learning and Applying Professional Expertise**
+ **Business Acumen** - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
+ **Continuous Learning** - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
+ **Strategy Knowledge -** Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specificstrategic work challenges.
+ **Basic Competencies** - Fundamental competencies required for accomplishing basic work activities.
+ **Basic Computer Skills** - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
+ **Mathematical Reasoning** - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
+ **Oral Comprehension** - Listens to and understands information and ideas presented through spoken words and sentences.
+ **Reading Comprehension** - Understands written sentences and paragraphs in work related documents.
+ **Writing** - Communicates effectively in writing as appropriate for the needs of the audience.
This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.
_Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?