Job Code: 26500-100892
Director of Community and Public Relations
Medical City Fort Worth
Directs public relations and community relations activities for Medical City Fort Worth including media relations, community relations, sponsorships, events, publications, and content generation. Develops proactive PR and community relations strategy to ensure alignment with corporate and department goals. Works collaboratively with strategic communications team to prepare and disseminate information and content regarding Medical City Fort Worth through various content channels to help maintain a favorable public image for the organization and its representatives. Maintains positive relationships with internal constituents and external media and community to facilitate communication. Provides support for corporate communications activities and events.
II. Essential Duties
1. Proactively interacts often with media representative including print, broadcast, and digital, to obtain placement of hospital-related news stories. Responds in a timely manner to media requests regarding patient information and other inquiries. Adheres to patient privacy protocols. Serves as an on-call public information representative. Works individually and with PR colleagues and outside sources to build, promote, and maintain media contacts and distribution list(s).
â€¢ Maintains positive working relationship with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote Medical City Fort Worth programs, services and personnel.
â€¢ Works with the AVP to determine appropriate media spokesperson for hospital events and news stories.
â€¢ Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies.
â€¢ Develop potential placements (locally, regionally and nationally) of new stories related to Medical City Fort Worth services, programs, personnel and accomplishments.
â€¢ Arranges for and produces still photos and videos to supplement news releases and publications.
â€¢ Coordinates media conferences/interviews with administrative and clinical leaders, physicians, and patients; and talking points for same.
â€¢ Proposes, researches, writes and/or edits contest nominations for hospital.
â€¢ Uses social media tools in coordination with Digital Media Director and Marketing Managers to increase visibility, membership, and traffic across the Medical City Fort Worth brand and services.
2. Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information, which can be directed as appropriate to external or internal (employee) audiences.
â€¢ Writes and edits hospital employee newsletter
â€¢ Writes and edits community health magazine
â€¢ Contributes and manages content for social media, Web site and blog
â€¢ Arranges for and produces still photos and videos to supplement publications.
â€¢ Proofread and review all content prior to publication.
â€¢ Seeks appropriate approval from administration, AVP, and others before disseminating information
3. Serve as Medical City Fort Worth community liaison for health related information, speakers, marketing activity and event planning. Creates and finds meaningful health care related community activities in the hospitalâ€™s defined service area that complement the organizationâ€™s goals. Develops and coordinates events and programs in coordination with Division and hospital goals.
â€¢ Researches, develops and manages new programs/initiatives for hospitalâ€™s community involvement.
â€¢ Represents hospital as contact for participation in sponsorships, donations, community volunteer initiatives and manages benefit assessment of same.
â€¢ Manages H2U and other community outreach programs.
â€¢ Plans and implements budget for community involvement programs. Identifies high impact use of budget dollars to reach strategically targeted demographics.
Medical City Fort Worth, formerly Plaza Medical Center, is licensed for 320 beds and offers comprehensive diagnostic and treatment services in a wide range of specialties, including cardiac care, neurosciences, oncology, surgical services, orthopedics, kidney and liver transplants and emergency care. A part of the Texas Stroke Institute stroke care network, Medical City Fort Worth is also a Joint Commission certified chest pain center, a designated comprehensive stroke center, and a designated MagnetÂ® facility for nursing excellence. Medical City Fort Worth is part of Medical City Healthcare and HCA Healthcare . Follow us on Facebook and Twitter .
Medical City Healthcare is one of the regionâ€™s largest, most comprehensive healthcare providers. As an integral part of a larger, Fortune 100 company ( Hospital Corporation of America/HCA ), we are Americaâ€™s top-performing healthcare system, leading every other hospital company in core patient measures of quality and value. We achieved these measures in part by hiring the best and brightest people and providing them with clinical variety, educational resources, the latest tools and technology and a collaborative culture that helps them succeed. Medical City Healthcare is one of the largest, most comprehensive healthcare providers in North Texas, consisting of 14 DFW hospitals, seven off-campus hospital ERs and six childrenâ€™s urgent care centers.
â€¢ Bachelorâ€™s degree in communications, public relations, or related field required
â€¢ Minimum of 5+ years experience. Health care experience preferred.
â€¢ Accredited in Public Relations (APR) desired
Last Edited: 04/16/2018