Marketing Campaign Manager

  • Omni Hotels
  • Dallas, TX, USA
  • Feb 03, 2018
Hospitality / Restaurant / Food Service Marketing

Job Description


Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.

Job Description

Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, with 35 brands and over 550 luxury hotels across 76 countries. DISCOVERY is the experiential loyalty program launched in 2010 and shared across all GHA Brands. In just 7 years, we have won 32 industry awards and have grown to over 11 million members;

We are looking for a sharp and enthusiastic manager to join our growing Dallas team.
The Marketing Campaign Manager is in charge of the development and implementation of marketing across channels. The majority of communications are email with coordination of content with our website, and mobile and social sites.
He/she will be responsible for email writing and creative design as well as project management of marketing campaigns including:
  • Monthly member communications (Account Summary and Exclusive Offers)
  • Trigger-based and promotional emails with supporting Landing Pages
  • Hotel brand and regional marketing campaigns
  • Loyalty promotions
  • Design updates, creative refreshes and branding projects
This position is based in the GHA Dallas office, located within the Omni Hotels & Resorts corporate office, and reports to the Director of Loyalty Marketing.
The position will manage 1-2 direct reports.


Campaign Management

Set up : Working with the Director and the Content Editor to:
- Establish campaign strategy and objectives, target audience and content, calls to action and creative elements.
- Create each campaign brief and marketing calendar
- Manage internal teams, hotel brand teams and other stakeholders
- Manage content submissions to meet email deployment deadlines.

- Project manage all marketing production elements, keeping everyone informed and on schedule
- Internal Communication: Send brief and deadline reminders to brands, alert Datacenter of URLS being used, and alert Membership Services for sufficient staffing during campaign dates
- Content management: Collect brand submissions, confirm rate loading and promoted content on our website, hand over to editor to create email/landing page/social content that incorporates submissions, edit copy and crop images, submit copy to translation agency when applicable and manage translation approval process with our Language Champions
- Working with the data analysis team, establish segmentation based on the objectives, final content, and previous analyses
- Send final assets to Email Specialist for HTML build, Web Specialist for Landing Page build, and Social Media Specialist for posting
- QA and test the user experience across channels
- Manage A/B tests on design, layout, content, subject lines, timing and other variables to learn customer preferences for greater personalization and to optimize results

Analysis :
- Oversee weekly and monthly marketing results tracking across channels and monitor progress toward annual goals
- Create reports on Marketing Exposure for our hotels: Hotel Exposure Checklist, Executive Summary, and Measurement Matrix
- Work with Marketing Data analyst and Data Mining Manager for specific customer/ destination/ timing/ brand analytics to optimize marketing communications, segmentation and approach

Design Updates & Creative Refreshes
- Incorporate new brands, logo changes, program changes, and design edits in trigger emails and email templates, hotel collateral, internal presentations, intranet, and websites
- Manage creative agencies on specific design projects ongoing; oversee design and content refresh across channels annually

General Administration

- Marketing Training for new brands and new team members
- Assist with presentations for meetings and conferences
- Assist brands with any issues or questions and act as liaison as needed
- Manage portfolio changes: hotel and destination checklist, logos, images

- Manage internal email seed lists

- Upload shared documents onto intranet and manage forum on the site

- Other duties as assigned
- Minimal travel is required: 1-3 trips/year


Basic Qualifications:

  • 5+ years of related experience; direct marketing & cross-channel experience preferred
  • 2+ years of Campaign Management or Project Management experience
  • STRONG creative writing skills with the ability to develop compelling copy that motivates members to book our hotels.
  • Bachelor's degree required
  • Ability to manage multiple projects simultaneously, use sound judgement to make the best decisions, identify/address/own problems, meet deadlines, and have fun doing it!
  • Ability to manage shifting requirements across a global team with multiple time zones and embrace constant change
  • Demonstrate analytical ability, specifically related to program measurement and ROI, with experience in communicating findings to a variety of stakeholders, including senior management
  • Strong communication and interpersonal skills, including excellent writing skills
  • Extreme attention to detail and organization skills
  • Curiosity and desire to find innovative solutions
  • Optimistic, positive attitude
  • Professional appearance and demeanor
  • Microsoft Office proficiency (Word, Excel, PowerPoint)
  • Adobe Creative Suite proficiency (Photoshop, Illustrator)
  • Experience working with creative and production agencies preferred
  • Experience managing communications in multiple languages preferred (second language capabilities not required)
  • Experience in travel or hospitality industry, or retail/merchandising preferred. Experience in loyalty marketing and/or luxury marketing a plus!