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matching records: 1| page 1 of 1
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 | Sep 2, 2010,added today!
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Time Warner Cable
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| Chief Marketing Officer - East Region |
| MECKLENBURG COUNTY, NC 28243 |
| Compensation: N/A |
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| Posting
Job Title Chief Marketing Officer - East Region
Requisition # 122427BR
Location United States - North Carolina - Charlotte
Area of
Interest Marketing
Position
Type Full Time
Posting Job Description The Regional Chief Marketing Officer of the
East Region will provide leadership and
expert resources in defining the East
Region's strategy as related to the marketing
of our products and services and the
development and optimization of sales and
distribution channels. This includes the
development of effective strategies for
growth, including faithful stewardship of our
brands, flawless execution of promotional
tactics, thoughtful development and
implementation of our competitive strategies,
and increased reliance on the principles of
the "marketing sciences" including research,
analysis, and strategic segmentation and
customer lifetime value. This position
requires significant strength in organizational
development and the ability to lead with
conviction in a highly competitive
environment.
Key functional responsibilities include
subscriber marketing, relationship
management, retention, sales channels,
analytics, marketing operations,
programming and product management.
This individual will also collaborate
effectively with other key stakeholders,
including key executive Corporate Team
members, Executive Vice Presidents, Regional
Vice President of Operations and Regional
CFOs of Finance.
DUTIES/OBJECTIVES:
Consumer Marketing
. Surpass subscriber and revenue growth
objectives while positioning Time Warner
Cable as the preeminent multimedia provider
. Build marketing plans for key customer
segments and share best practices with
Corporate Marketing & Regional
counterparts.
. Organize and design best marketing
practices around consumer segmentation and
customer lifetime value as a means of
approaching our business and growth
opportunities.
. Build profitable subscriber growth in an
operationally friendly manner that facilitates
improved customer metrics and reduced
service and support expenses
. Utilize research and analysis to identify
and implement regionally-focused customer
trend analysis ensuring local collaboration
with database best practice, data hygiene and
reporting (e.g., campaign management, field
training, and performance metrics).
. Provide Corporate Marketing with
competitive intelligence and leverage central
database to provide analytic support and
recommendations for the region regarding
customer segments, product performance,
and channel effectiveness.
Brand Marketing
. Oversee brand marketing, creative
services and promotion/advertising within
the region coordinating with Corporate
Marketing & national agencies to customize
the advertising and imagery used to promote
the business, its product lines, and consumer
facing offers/bundles.
. Further Regional/local media buying and
planning Regional/local needs for creative
execution for collateral materials for DM, TV
production, web etc.
Product Management
. Establish regional product line goals for
sales and profitability and work with the local
division marketing teams to establish
appropriate marketing budgets.
. Lead the development of pricing
guidelines that are both competitive and
responsive to the overall financial goals for
the region.
. Ensure faultless execution at the local
level with introduction and launch of new
products.
. Partner with counterparts in other
Regions and Corporate Marketing group to
ensure that the competitive and consumer
intelligence from the field is communicated
and analyzed in context.
Sales Management
. Develop and ensure great execution of a
direct sales strategy while providing direction
to regional Direct Sales Operation.
. Consult with Divisional operations to
ensure sales goals are being met.
. Responsible for channel management
throughout region.
. Negotiate and maintain regional retail
partnerships as well as manage and monitor
plans for the retail channels, including the
execution of national partnerships.
. Set strategy for inbound sales
throughout the region and establish
benchmarks and performance goals for local
and regional inbound sales and performance
goals for local direct sales.
. Identify and manage marketing
segments delivering regional sales bundling,
migration goals, and develop/manage
marketing tests.
. Approve local marketing budget and mix
allocation & media planning.
REQUIREMENTS:
. Bachelors Degree in Marketing or
Business Administration or advanced degree
highly preferred. Equivalent related
experience may be considered in lieu of a
degree, but some college will be required.
. Masters Degree and/or APR Certification
preferred.
. A proven track record of leading
subscriber and revenue growth in a
competitive industry
. Experience in developing a large
marketing & sales organization that markets
in scale while attracting exceptional talent
. 15 or more years of marketing and sales
management experience with at least 7 years
of experience in a senior marketing
management position, preferably with
multiple system organization. Ideally,
intimate knowledge and familiarity with cable
TV billing systems and technology.
. Experience in Hispanic and Multicultural
marketing
. Change agent and culture carrier,
requiring the balance between strategic and
operating capability with a skew to seamless
execution.
. Ability to drive hard for results with the
appropriate strategic foresight, business
flexibility, and people sensitivity is key.
. Analytical nature and ability to identify
marketing & sales trends from operation
metrics.
. Effective bridge-builder between
corporate and field organizations, with the
necessary people and performance
competencies to communicate a passion for
winning.
. Excellent communicator capable of
building relationships and communicating
effectively at every level in the organization.
. Sales oriented executive with experience
in residential and/or high volume
sales/transactional environment. Knowledge
of a direct sales operation.
. Driven, decisive, and results-focused
marketing manager with the right marketing
skills.
. Customer-driven mindset, cultivating
innovative thinking, with strategic and
tactical marketing skills and understanding
of the critical factors that drive customer
acquisition, retention and expansion of per-
household revenues.
. Shared values and style consistent with
TWC's corporate values: dedication to
innovation; high business ethics; diversity;
corporate responsibility, customer-focused
and quality service.
. Proficient with a variety of software, for
example, MS Word, Excel, Power Point,
forecasting tools, databases and
segmentation systems. |
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